{"title":"New Collection","description":null,"products":[{"product_id":"ass-savers","title":"Ass Savers","description":"\u003cp\u003e\u003cem\u003eThis is a demonstration store. You can purchase products like this from \u003ca href=\"https:\/\/www.purefixcycles.com\" target=\"_blank\"\u003ePure Fix Cycles\u003c\/a\u003e\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/28897914?byline=0\u0026amp;portrait=0\u0026amp;badge=0\u0026amp;color=ffffff\" width=\"339\" height=\"191\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eSmartAss, an emergency fender that's there when you need it, gone when you don't.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eTired of sitting at the office with a wet ass all day just because it rained this morning? Do you live in a climate where a shower can come out of nowhere even though the sun was shining just a minute ago? Not ready to bike in a wet suit or burden your bike with fenders? Relax. It's finally here.\u003c\/p\u003e\n\u003cp\u003eThis updated version of the original Ass Saver now comes in a whopping 10 colors! It fits the Pure Fix drome \u0026amp; comfort saddles perfectly, and also works with a wide range of other saddles!\u003c\/p\u003e","brand":"Smart Ass","offers":[{"title":"Black","offer_id":32977153622061,"sku":"Fender - Ass Saver - Crazy Black","price":14.0,"currency_code":"GBP","in_stock":true},{"title":"Blue","offer_id":32977153654829,"sku":"Fender - Ass Saver - Ballsy Blue","price":14.0,"currency_code":"GBP","in_stock":true},{"title":"Grey","offer_id":32977153687597,"sku":"Fender - Ass Saver - Mousey Grey","price":14.0,"currency_code":"GBP","in_stock":true},{"title":"Red","offer_id":32977153720365,"sku":"Fender - Ass Saver - Redrum Red","price":14.0,"currency_code":"GBP","in_stock":true},{"title":"Yellow","offer_id":32977153753133,"sku":"Fender - Ass Saver - Tonka Yellow","price":14.0,"currency_code":"GBP","in_stock":true},{"title":"Clear","offer_id":32977153785901,"sku":"Fender - Ass Saver - Invisibly Clear","price":14.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0352\/8962\/8717\/products\/ass-saver-web_0005_Ass_Saver_Black_FULL.jpg?v=1583574966"},{"product_id":"atmos-helmet","title":"Atmos Helmet","description":"\u003cp\u003e\u003cem\u003eThis is a demonstration store. You can purchase products like this from \u003ca href=\"https:\/\/www.purefixcycles.com\" target=\"_blank\"\u003ePure Fix Cycles\u003c\/a\u003e\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003eThe Atmos is one cool helmet.  How cool you ask?  It's got so many vents you'll worry John McClane is crawlin' around in there hunting baddies.  He's not though, it's just the wind cooling your dome, making this the perfect helmet if you Ride Hard.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFeatures In-Mold Composite reinforcement\u003c\/li\u003e\n\u003cli\u003eIncreased ventilation\u003c\/li\u003e\n\u003cli\u003eIncludes Roc Loc 5 comfort system\u003c\/li\u003e\n\u003cli\u003ePerfect for road, XC, cyclocross, and general mashing\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan style=\"line-height: 1.2;\"\u003eSee Giro's Fit Guides: \u003c\/span\u003e\u003ca style=\"line-height: 1.2;\" href=\"http:\/\/cdn.shopify.com\/s\/files\/1\/0081\/1222\/files\/giro_sizing_chart.pdf?10852\" target=\"_blank\"\u003eSizing Chart\u003c\/a\u003e\u003cspan style=\"line-height: 1.2;\"\u003e | \u003c\/span\u003e\u003ca style=\"line-height: 1.2;\" href=\"http:\/\/cdn.shopify.com\/s\/files\/1\/0081\/1222\/files\/giro_measuring_tape.pdf?10852\" target=\"_blank\"\u003eMeasuring Guid\u003c\/a\u003e\u003ca style=\"line-height: 1.2;\" href=\"http:\/\/cdn.shopify.com\/s\/files\/1\/0081\/1222\/files\/giro_measuring_tape.pdf?10852\" target=\"_blank\"\u003ee\u003c\/a\u003e\u003cspan style=\"line-height: 1.2;\"\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Giro","offers":[{"title":"Small","offer_id":32977237245997,"sku":"Helmet -Giro Atmos Black - S","price":179.99,"currency_code":"GBP","in_stock":false},{"title":"Medium","offer_id":32977237278765,"sku":"Helmet - Giro Atmos Black - M","price":179.99,"currency_code":"GBP","in_stock":true},{"title":"Large","offer_id":32977237311533,"sku":"Helmet - Giro Atmos Black - L","price":179.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0352\/8962\/8717\/products\/giro-atmos-black-WEB.jpg?v=1583575226"},{"product_id":"aviator-afterburner","title":"Aviator + Afterburner","description":"\u003cp\u003e\u003cem\u003eThis is a demonstration store. You can purchase products like this from \u003ca href=\"https:\/\/www.purefixcycles.com\" target=\"_blank\"\u003ePure Fix Cycles\u003c\/a\u003e\u003c\/em\u003e\u003c\/p\u003e\u003cp class=\"lead\"\u003eYour lights should last forever. Weather, thieves, bumpy roads, dead batteries; there’s a seemingly endless list of things that can cut the lives of lights short, so Fortified designed their Aviator\/Afterburner combo to be a pair that never needs to be replaced. Waterproof, shockproof, rechargeable, and mounted with custom bolts to prevent theft, this dynamic duo is ready for whatever the streets throw their way. The best part? Fortified is so committed to the concept that their lights should last forever that if anything does defeat them, they’ll replace ‘em for you! These are the last lights you'll ever need to buy.\u003c\/p\u003e\n\u003c!-- col-row --\u003e\n\u003cdiv class=\"col-row\"\u003e\n\u003cdiv class=\"col33\"\u003e\n\u003ch3\u003eForever Promise\u003c\/h3\u003e\n\u003cp\u003eCustom bolts lock the lights to your frame, while an aluminum fuselage makes them waterproof and shockproof. And if anything does ever happen to them, we replace 'em.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"col33\"\u003e\n\u003ch3\u003eUSB Rechargeable\u003c\/h3\u003e\n\u003cp\u003eWe spent nearly 2 years engineering a custom cell that works for the city. To recharge, simply pop out the special battery and plug it into any USB port.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"col33\"\u003e\n\u003ch3\u003eExtended Battery\u003c\/h3\u003e\n\u003cp\u003eTo keep recharging to a minimum, we focused on milliamp hours and circuit efficiency.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c!-- end col-row --\u003e\n\u003cdiv class=\"row\"\u003e\u003ccenter\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0081\/1222\/files\/slide1.jpg?5938144500236805081\" alt=\"fortified bike light\" class=\"bordered\"\u003e\u003c\/center\u003e\u003c\/div\u003e","brand":"Fortified","offers":[{"title":"Front and Rear","offer_id":32977243471917,"sku":"Lights - Fortified Combo","price":99.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0352\/8962\/8717\/products\/track-item_0000_AVAB_Angle.jpg?v=1583575265"}],"url":"https:\/\/aod-order-limit.myshopify.com\/collections\/new-collection.oembed","provider":"AOD Order Limit","version":"1.0","type":"link"}